Share Chair Cher- Asha Schechter, March 5-April 11, 2011
Loisaida is pleased to present Share Chair Cher an exhibition of new work by Asha Schechter opening Saturday, March 5 from 7-10pm. Guest curator Mackenzie Schneider.
Schechter’s work is largely focused on the generation and circulation of images. Culling material and text from a variety of sources such as local newspapers and CAD databases and presenting this material in varied stages of production and distribution he considers how specific experiences are overly determined by generic representations. Through the reconfiguration of these elements he emphasizes theambiguity of representations of daily life, suggesting that they serve more to instruct and construct than to reflect.
In the exhibition, Schechter focuses on how a domestic space is assembled and utilized; each element connotes a particular style and class, which reinforce the way we perceive that space and its inhabitants. In Newspaper #4, Schechter reproduces digitalized images of furniture typically used by architects, interior designers and realtors. These domestic avatars are used to create hypothetical layouts, for oft-unrealized spaces, meant to allow potential inhabitants to imagine lived-in interiors, but in Schechter’s work they exist as symbols of projected and/or internalized associations. Similarly, color swatches of wall paint with names such as “Glass of Milk” or “Mimosa” are meant to conjure nostalgic memories even if those memories are not our own. It is through the loose associative translation from avatar to model to actual and back again that Schechter depicts this process of feedback, distortion and imitation. This newspaper is shown alongside artifacts of its production that have been redeployed and reconfigured into other pieces, confusing the moment of production and completion of any given work.
The exhibition will on view by appointment only through April 9, 2011.
Contact Sarah Walzer at info@loisaidanyc.com
Bio:
Asha Schechter received an MFA from UCLA in 2009 and currently lives and works inLos Angeles. His work has been shown at various venues including the CCS Bard Hessel Museum, The Yerba Buena Center for the Arts, Museé Los Angeles, and the Margo Leavin Gallery.
Installation images
details
image from BHQFU event March 22, 2011, crit via skype with Asha Schechter
